Helping the world invest better.

Our research analysts take the difficult and make it simple – starting with the business model to find “The Money Cog”!

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Our Investing Philosophy: Be an Owner, not a Trader!

We encourage all shareholders to adopt a long-term, ownership mentality. When you buy shares, you’re buying a piece of a business, not a stock ticker. Companies need time to grow, and during that time, there is plenty that can go wrong. That’s why we believe it’s so important to understand where you are putting your hard-earned capital.

Informed investors know what the threats are, the probabilities of success, and the competitive advantages over rival firms. With a strong understanding of the underlying business, you are empowered to make smarter investment decisions that build your wealth.

Our Founders

Portrait of Imran Dean CFA

Imran Dean CFA

Founder

Imran has spent the last seven years working in the investment industry across both public and private markets. Using multiple investment instruments, he has helped to manage over $100 million in client assets.

In 2019, Imran became a revered member of the CFA Institute. He focuses on identifying high-growth opportunities with a solid understanding of business fundamentals and operational drivers. Outside The Money Cog, Imran is an associate at a family office and also a co-founder of an agrotechnology and circular economy online media group.

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