The Business Model – How does it work?

Auto Trader is an automotive marketplace established over 40 years ago in the UK. Its platform receives more than 50 million platform visits each month, with 485,000 cars listed each day by its network of 13,300 retailers, listing both used and new vehicles.

The group generates revenue by selling advertising space on its platform to dealerships and individuals alike, promoting a vehicle listing. Once a customer has found their next car, the details are passed on to close the sale in person.

Industry:Advertising Services
Analyst:Imran Dean
Cog Score: 🔒 / 100
Last Updated:6th Dec 2021
Date Added:6th Dec 2021
Price Added:715p

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Imran Dean does not own shares in Auto Trader. Reasonable steps have been taken to ensure the accuracy of the information at the time of publishing. The views and expressions within this analysis are the opinions of the author. It has not taken into account the circumstances of any specific individual, and does not constitute personal advice or a personal recommendation for any individual; neither should it be solely relied upon by any individual when making an investment decision. The Money Cog has a disclosure policy.